Importance of a Great Title in Article Writing
We often find our self picking up a novel or a book to read with an interesting name. It is not essential that the novel is good, but we buy or pick it because we get attracted to its Title. Similarly, people in article writing business, knows that an attractive title is very important to make viewers read their article.
Often it has been found that no matter how good your article is, it does not get the deserving attention only because the title is not that great. People involved in content writing should give equal importance to the title and content of the article in order to draw the desired attention towards their work.
A title is like an insight to your article. It’s like a micro mini summary of the article written by you. It can be said that a title is like window to the main article written. If the title is not relevant then your article might not come up in search criteria. This can lead to serious problem for your online business too. All the time and effort put in writing the article will be wasted if there is no audience. Writing articles is an activity which is done for creative fulfil ness and to give viewers good stuff to read.
How many times we decide to watch a movie in theatre because the trailers shown on television are very powerful and convincing. Well, the answer is almost every time. If the trailers shown are not good enough, we make a perception that the movie will not be that great too. Similarly, Title of any article or for that matter content is very important. A title is like the trailer for that article.
Title guides the readers in making a perception about the article written. If it is eye catching then viewers will definitely read the first few lines of the article. And if the writer has done good job in article writing, then not just the viewer will enjoy that article but will also recommend it to others.
Now, we have been talking about good title, what exactly makes a title good. Well, a good title comprises of few things:
Character 1 : It should be short: Title should not be a story in itself.. It should short and crisp.
Character 2 : It should be clear: Mystery titles or contrast titles do not draw the desired attention. Titles should be very clear and have a straight meaning.
Character 3 : It should be catchy: With so many writers publishing so many articles today, it is essential to be different. The title though should be simple and clear, at the same time it should be catchy also. A rhyme can be introduced in the title to make it catchy.
Character 4: It should be relevant: Last important thing is that the title should be relevant to the content written in the article.
Keeping these things in mind, one can surely think of a great title for their work.
Leave a Reply
